Location, Location

It's all about location right?  So why exactly did Walt Disney choose to build his theme park on top of a swamp?  More importantly, how did he make it work, and turn his park into the success that it is today?  Well, as always, the answer is location.  Disney needed a site that was close to main roads, so that the park would be easily accessible.  Furthermore, studies also showed that he needed a location on the East Coast.  When Disney figured out that swamp land was inexpensive in Florida, and that there would be an airport nearby, he was sold.  It's a good thing too because where would society be without the Happiest Place on Earth?