Ronald Who?

Ronald McDonald.  What does this name bring to mind for you?  Greasy fast food?  Clowns?  Childhood? Something different?  Whatever it means to you, the name most likely means something.  Although, health consumer groups argue that this name and image equal bad things such as unhealthy food and child marketing.  These groups want Ronald McDonald to go the way of the dinosaurs.  However, McDonalds' CEOs are fighting back by refusing to hand Mr. McDonald his pink slip of doom.  They argue that Ronald is an icon, and studies seem to back up these claims.  Whatever he is, he is a part of American and International culture, and consumer groups are going to have to put up a much greater fight if they want to see Mr. McDonald fired.