Vatican Gone Social

It seems that the Vatican and the Pope have gone social, social media that is.  I'm glad they are finally jumping on the bandwagon.  Facebook, Twitter and other social media don't have to be creepy.  You don't have to post what you're doing every second of the day.  In fact, it's probably better and safer if you don't.  However, these tools can be used to communicate and build community.  Companies can use them as customer service outlets or for promos and giveaways.  Likewise, the Vatican can use it to spread the message to different audiences who may or may not generally watch the news or follow the Pope religiously (no pun intended), but will still like his fan page and see all of the updates.  Social media connects people, and there is no shame in being more connected in a globalized society.